I spoke to a representative for Just Born, the candy maker behind Peeps, and she dished on all the questions I had about this beloved marshmallow chick. What’s the most popular flavor? Has the recipe deviated much from the original? Will we see more Peeps-flavored desserts crop up? Read on to learn more . . .
Peeps take 6 minutes to make.
But they used to take 27 hours. Rodda Candy Company in Lancaster, PA, invented Peeps. “A popular three-dimensional marshmallow chick was made by laboriously hand-squeezing marshmallow through pastry tubes,” our contact told us. Intrigued by this “small line of marshmallow products,” Just Born acquired the Rodda Candy Company in 1953. The first line of business? Mechanizing the marshmallow forming process so that making and packaging the Peeps would only take 6 minutes.
No one really knows the origin of the name.
Marshmallow Peeps have always had that name. Our contact added, “It was likely named after the sound a chick makes, but we are not 100 percent certain.” Before the early 2000s, the other products followed suit and were called “Marshmallow Bunnies,” “Marshmallow Pumpkins,” etc. But now, everything is umbrella-ed under the Peeps brand name.
The recipe has remained the same.
“We’ve stayed true to the original recipe, making only one change – in 1955 the wings on Peeps were ‘clipped’ to give them a sleek, modern look while also simultaneously helping to streamline the automation process,” the rep explained.
The most popular flavors are oh so ’90s-inspired.
The most popular flavor is of course the original marshmallow “with just a hint of vanilla” followed by Party Cake, Fruit Punch, and Sour Watermelon. As for who invents these wild new flavors, “It’s actually a fun mix between the flavor requests we receive from fans and our Recipe & Development team who are keeping on top of the latest flavor trends and testing out combinations,” the rep commented.
Peep-flavored Oreos are just the beginning of cool collaborations.
“Peeps are such an iconic and versatile treat that how could we not have more collaborations in the future! Now through April 7, Peeps is a delicious flavor at Rita’s Italian Ice.”